Yuppies Rule! Beer & Pretzels Drool

The great American beer crisis

In all sorts of traditional retailing categories, Americans are becoming more yuppified and upscale. Williams-Sonoma is increasingly replacing Sears as a housewares supplier, and Home Depot opened the fancy Expo home design chain. The trend is particularly pronounced in food and drink. Millions of consumers have in recent years become connoisseurs (that is, insufferable snobs) when it comes to coffee, cheese, chocolate, you name it.

The real problem is that Americans increasingly tipple with wine and hard liquor. Health-conscious baby-boomers, fretting about waistlines and heart murmurs, are eschewing high-carb beer for cardiac-friendly merlot (or, post-Sideways, pinot noir).

…Pretty interesting stuff.  Read the entire story on Slate here:



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