Move over Sheryl Crow
Just when you thought corporate America couldn’t get any stingier:
– Let’s boycott Kimberly-Clark for this half-ass piece of work –
This may be the last straw for people who think technology has eliminated every last bit of personal privacy: A toilet-paper dispenser that limits the issue of tissues.
A year in the works, the electronic dispenser is being rolled out to the masses by Kimberly-Clark Corp. as it seeks to capture more of the $1 billion away-from-home toilet paper market. The company believes most people will be satisfied with just five sheets — and use 20 percent less toilet paper in the process.
"Most people will take the amount given," says Richard Thorne, director of the company’s washroom business. Waxing philosophical, he adds, "People generally in life will take what you give them."
Kimberly-Clark turned to focus groups and years of internal research to determine just how much is right.
Americans typically use twice as much toilet paper as Europeans — as much as an arm’s length each pull, Thorne says. The company decided the best length is about 20 inches — or precisely five standard toilet paper squares, though the $30-$55 machine can also be adjusted to churn out 16 inches or 24 inches, depending on the demand.
– If they can’t wipe my ass properly than they can kiss it! –
Tip o’ the hat to MSN – Toilet-paper dispenser is stingy with sheets – What Were They Thinking – MSNBC.com